Wednesday, October 23, 2013
Jordan Brand- Brandon Focht
Michael Jordan is nothing less than a sensation he has been an inspiration in so many things, he has inspired so many people through multiple things. He went from being cut from making the high school basketball team, to becoming the best player to ever play the game. With his hard work and determination on the court he has been able to develop the Jordan brand, cologne, shoe line, he has appeared in movies, and advertisements for many different products such as Hanes. I remember after Space Jam came out I asked for my Mom to buy me "Michael's Secret Stuff," which was a drink that was shown in the movie. Everybody wanted to be "Like Mike," which is also a movie that affiliates with a pair of his old basketball shoes giving whoever wears the shoes his basketball skills. MJ is a brand in his self, and he sells anything he is a part of because he is a winner, and everyone wants to associate with a winner. The NBA benefitted from MJ an extreme amount. In Johnson's article it is shown that once MJ had been in the league for six years the league had an in crease of over $1.5 billion dollars. That is just for the NBA Jordan had such an economic impact just in the league alone, he had an impact in the society as well. He helped businesses explode, and benefitted tremendously off of it. He boosted the economy through movies, books, and his own products as well. There are so many different pairs of Jordan shoes that have been created that are extremely valued as well. Only the greatest player of all time could have an impact like this, and Lebron James will never have an impact like MJ did. Michael helped refresh the NBA, and it exploded.
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I agree that the Jordan Brand had a huge impact on society and how things are done nowadays. Michael Jordan personified greatness on and off the court of basketball. A legend on the court and off one of the smartest businessmen in the game. Jordan learned from Dr. J, Magic and Bird that not only can you be great at basketball but you have to incorporate business. Yes MJ's brand will live forever as one of the best brands in history, I believe that Jordan was a pioneer for this type of business, By you saying Lebron will never have an impact as big as MJ's is true, to an extent, because Lebron would not be in this conversation if it was not for MJ. But Lebron is in a different generation contrary to Jordan and the market is much bigger for Lebron than it was for Jordan. Lebron is still early in his career and has a lot more basketball to play and his on court performances directly relates to his off court performance. Lebron's brand will grow and he may not be a pioneer like Jordan but I look at it as Jordan has passed the off court business torch and Lebron has taken it and used it to his own power and continues to create his brand.
ReplyDelete- Eddie Hodges
ReplyDeleteI completely agree with the above statement. Michael Jordan embodies the American dream and that's why he is so beloved and praised. He came from little to nothing and became an idol. Through his hard work and dedication he made something of himself. Besides who his flaws as a person he may have had. Everybody wanted to be Michael Jordan. Everybody now is trying to be the next Michael Jordan. I don't believe there too many other fields in where people get compared too much to somebody who accomplished greatness. For example in business people don't compare young CEOs to the next Warren Buffett. Or president Obama isn't being compared to be the next Abraham Lincoln. However, in sport we always here, the next Michael Jordan or the Michael Jordan of this sport. So Michael Jordan's greatness has not only affected basketball but it has affected Pop Culture in general.
ReplyDeleteJude Adjei