Our group examined advertisements and
photographs in two different magazines: Muscle & Fitness and
Sports Illustrated for Women. When looking at the photographs of both
genders in their respective magazines, we found that there were some
differences between the ways that both genders were portrayed. In the
Muscle & Fitness magazine, we noticed that the men had less
clothing on than the women who were in Sports Illustrated for Women.
This was a little surprising because traditionally people assume
women will have less clothing on in their photos. Additionally, there
were a lot more ads for drugs and supplements in the Muscle &
Fitness magazine than the Sports Illustrated for Women, which is to
be expected.
We found in the Sports Illustrated for
Women magazine that 66% of the advertisements and photographs were
focused on “athletic competence”. The most dominant theme for
Muscle & Fitness was dietary supplements which was found on
nearly every page. Additionally, there was a very high focus on
masculinity in the Muscle & Fitness magazine. One thing that
should be noted is the date that each magazine was published. The
Sports Illustrated for Women was published in 2000, whereas the
Muscle & Fitness was published in 2011. This is a fairly
significant amount of time which might effect the types of
advertisements that were in each magazine.
Overall, this was an interesting to do
an advertisement and photography analysis of comparing and
contrasting each magazine. I believe that it provided a little bit
more insight to how genders are portrayed in print media.
By: Brett Bardwell, Brian Kochheiser, Corey Krupa
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