Photographs in Sporting Magazines- Evan Sechler, Whitney Pellham, Michelle Bowles

The first magazine that our group looked at was Sports Illustrated for Women. In the magazine, the vast majority of the pictures were related to athletic competence (50%). Only 11 pictures showed ambivalence (13.8%). The magazine featured an “All-American Girl Next Door” 13 times (16.3%). Only 4 pictures in the magazine would be considered “hyper heterosexual” (5%). There were 9 pictures in the “sexy babe” category (11.3%). Finally, the magazine had 3 pictures that could be considered soft pornography (3.8%). The next magazine our group looked at was Muscle and Fitness. In the magazine, we observed 52 pictures that featured dietary supplements (47.3%). Only 5 pictures were advertising bodybuilding equipment (4.5%). There were 53 pictures relating to “knowledge systems” (48.2%). 2 pictures in the magazine were advertisements for clothes (1.8%), and only 1 picture was advertising cosmetics (0.9%).